Two by Four/Chicago has had to take a second look at one of its operating units. According to the Chicago Tribune, “five staffers, or about 10 percent of the 45-person shop, have been let go.” According to President David Stevenson, the Hammer unit, which operated at as a low-cost ad shop will now just focus on promotions.
Stevenson also said that : “Any leader of an ad agency that doesn’t think we’re heading into a difficult period is crazy.”
The shop was one of the principal change agents behind the resurrection of this year’s Chicago Creative Awards. We’re sad to see them have to cut staff. Sorry, dudes.