Two by Four/Chicago has had to take a second look at one of its operating units. According to the Chicago Tribune, “five staffers, or about 10 percent of the 45-person shop, have been let go.” According to President David Stevenson, the Hammer unit, which operated at as a low-cost ad shop will now just focus on promotions.
Stevenson also said that : “Any leader of an ad agency that doesn’t think we’re heading into a difficult period is crazy.”
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The shop was one of the principal change agents behind the resurrection of this year’s Chicago Creative Awards. We’re sad to see them have to cut staff. Sorry, dudes.