-Lexus has taken on a role as Lionsgate’s official automotive partner on the new sci-fi disaster film, Moonfall, from director Roland Emmerich. The new 2022 Lexus NX luxury crossover plays a pivotal role in an effort to restore order to the moon’s orbit on a mission to save the world. A marketing campaign features a co-branded 30-second commercial, “Enjoy the Ride,” featuring the NX in high-action footage from the film.
-Adweek looks at how agencies need to adapt to the rise in freelance talent if they want to win over top copywriters, art directors and strategists.
-Burger King released print and outdoor ads in Germany that promote three of its sandwiches along with their prices, but no product shots beneath the names.
-Creative agency Arnold is remaking its reputation through both creative and strategy, according to CEO George Sargent.
-Adweek talked with the creative who created the most buzz-worthy tweet of 2022 for Pabst, one that ultimately got him fired.
-Media platform Teads has promoted Monique Pintarelli to lead its U.S. operations as chief revenue officer to take over from CEO North America and global president Jim Daily.
-After being back in the spotlight last year for the Friends reunion, actor David Schwimmer has been busy sneaking up on people in a new ad for British bank TSB.
-The greatest moments in advertising history are being reviewed by Muse by Clio with “Clio Awards Presents: The Most Memorable Super Bowl Ads of All Time.”