-Now that the NFL playoffs are upon us, Kona Brewing and its Hawaiian “bruddahs” are back with new TV spots from Duncan Channon designed to court football fans, in the latest installment of Kona’s “Dear Mainland” campaign. In the “Tailgate” spot, the “bruddahs” reveal they don’t need a game at all to have a gathering. A second spot, “Island Time” urges people to slow down a bit and just enjoy a Kona.
-Adweek has extended its Media Agency of the Year application deadline until Jan. 18.
-After more than four years at Grey Group, Alex Morrison is leaving the agency world to lead Pearpop as the social media collaboration platform’s first chief marketing officer.
-A weirdly hybrid CES is over and, at a virtual event, Omnicom broke down what the agency giant saw as some of the biggest trends and highlights for marketers to watch from the show.
-The bid to take over M&C Saatchi by its director Vindoka ‘Vin’ Murria through her acquisition company AdvancedAdvT Limited has been described as an “unusual” situation.
-Pest control company Orkin has selected DDB Chicago as its strategic business and creative agency of record.
-Oreo’s campaign for The Batman focuses on riddles, and fans who crack them can get an inside look into The Batman universe.
-The latest Adweek podcast reviews everything we can expect from the industry in 2022.