-O’Keefe Reinhard & Paul (OKRP) had an idea to create an original holiday song for Ace Hardware by using the tools in the stores as an orchestra. The agency and Ace collaborated with Beacon Street Studios to harmonize the sounds of Ace to a Christmas classic for the Ace Holi-DIY Orchestra music track.
The result is an ingenious instrumental tribute to the holiday classic ”Carol of the Bells” that uses the sounds of Yeti cups, Traeger grills, power tools, wooden boards, mallets and even a Rube Goldberg musical machine made with saw blades. Everything was recorded live.
-Adweek talked with Ryan Reynolds about how his Maximum Effort collaboration with Peloton came together in just 48 hours.
-The Dutch State Lottery has released its annual holiday campaign, featuring a lonely cuckoo bird.
-“PlayStation to Plate” was developed by creative experience agency Amplify to give Australian gamers a real taste of meals they find in their games.
-Adweek’s Media Visionary is Shonda Rhimes and she talks about her career and the shows that make up Shondaland.
–Dawn Baillie, a founding partner of entertainment marketing agency BLT Communications, talked with Muse by Clio about her creative inspirations.