Tuesday Stir

By Kyle O'Brien 

-A new Christmas commercial comes from Peru and features people singing about the holidays, stating that nothing will stand in the way of them enjoying their time of year—not too much turkey, bad gifts, nightmare traffic and shopping, and endless dishes to be washed. But no matter what their holiday annoyance is, everyone does agree that the gift of a panettone from Blanca Flor is a tasty way to end a meal. The festive spot was done by VMLY&R Lima.

-Before the Mariah Carey menu debuts on Dec. 13 at McDonald’s, the brand is releasing an official, festive 30-second spot to kick things off.

-After adding 100 staffers to its Canadian offices this year, independent agency Rethink is making its move and establishing its first New York location.

-One of the founders of the Lumistella Company (the company behind the Elf on the Shelf), Christa Pitts talked with Adweek about her company’s rise and the lessons learned along the way.

-Adweek chose its top 25 ads of the year, with some predictable picks and some lesser known gems.

-With campaigns to promote Fortnite and Money Heist just released, culture and experience creative agency Amplify has made several senior promotions, including Jeavon Smith as global chief creative officer and founder Jonathan Emmins becoming global chief executive.

-With Adweek’s agencies of the year being named yesterday, Adweek’s podcast discussed why we chose the agencies that won.

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