-A mesmerizing ad for Louis XIII Cognac shows the hours of fine craftsmanship spent by French glass makers to make the red crystal decanter for the N°XIII edition of its elixir. Developed in partnership with Fred & Farid Los Angeles, the visually satisfying spot cuts between the glass crafters’ molding of the molten mass into a work of art, and glowing red neon lights in a forest. The film ends with the line “No Data, No Algorithm, No AI.”
-Many young people in the ad world are demanding that agencies become serious about the issues that matter to them—especially when it comes to the earth.
-Reverse auctions are becoming rarer, as agencies increasingly see the process as demoralizing and destructive to the industry.
-Climate Neutral is helping consumers find out how products affect the environment and how advertisers can best communicate a genuine commitment to the planet.
-Speaking of climate issues, our European bureau has rounded up the advertising that has been released ahead of the Glasgow COP26 summit.
–Kimberly Wilson, svp of brand and advertising at SiriusXM, is using her love for music to create “cultural connections” with listeners.
-In celebration of our 2021 Hot List issue, the latest podcast features Adweek’s TV editor, Jason Lynch and media editor Lucinda Southern discussing all of this year’s honorees.
-Travel Oregon has released one of its most visually stunning campaigns yet from Wieden+Kennedy.