-The arrival of the NBA tipoff often means renewed debates surrounding the greatest players of all time. DoorDash, however, has a different question: What is the Greatest Order Of All Time, or GOOAT? Created in-house, “GOOAT” lets NBA fans channel the same passion reserved for their favorite all-stars into their order preferences in a series of vignettes. 30-second spots will air in broadcast and 6-second versions of the work will exist on social and digital channels. The campaign is a celebration of DoorDash’s second year as the official on-demand delivery partner of the NBA and WNBA.
-Adobe and Reddit team up for PsBattles Live, a five-day photoshopping competition that celebrates a decade of brand synergy via Reddit’s bustling r/photoshopbattles community.
-Honda—with help from AOR RPA—celebrated 73 years of transportation by cramming 73 years of brand innovation into one energized ad.
-This Halloween, Elysian Brewing is delivering their beloved beer with a twist of blood and guts, just in time for Spooky Season.
-In this week’s episode of Yeah, That’s Probably An Ad podcast, Adweek digs into the current state of streaming.
-Exactly how much ‘impact value’ is breakout hit Squid Game bringing to Netflix? Adweek’s Kelsey Sutton has the report.