Tuesday Stir

By Kyle O'Brien 

-Global talent acquisition and job marketplace platform CareerBuilder is reintroducing itself with a renewed brand identity and campaign, “Let’s Job It Up,” developed in partnership with creative agency Decoded Advertising.

The campaign positions CareerBuilder as a relatable platform for the everyday job seeker. The first spot shows a man in his work break room as his supervisor microwaves fish for lunch and asks him to concentrate on his overtime over the weekend. The employee uses the CareerBuilder app to apply for a new job.

Ryan ReynoldsAviation Gin trotted out Russian comic Yakov Smirnoff in a new spot for National Vodka Day. In the spot, Smirnoff states that he doesn’t like vodka, but rather gin, and renames himself after the elixir.

-Chip manufacturer Intel is back with a “social experiment” that gets Apple fans excited for some potential features—only to discover they’re already on the market in PC products.

-The latest Adweek podcast discusses the new list of Fastest Growing Agencies.

-MSQ Group has expanded with the acquisition of creative studio Brave Spark.

-In the latest Open Plan, Anomaly’s global chief executive Karina Wilsher talked about how the agency has been looking at its office spaces and working practices around the world.

-A campaign involving 20 green organizations—including Greenpeace—has begun calling for a ban on the advertising and sponsorship promotion of fossil fuel brands.

-Muse by Clio talked with Serviceplan Worldwide ECD Jason Romeyko about his creative background and his inspiration.