Tuesday Stir

By Kyle O'Brien 

-Toyota celebrates its legacy of trucks in its new spot touting the 2022 Tundra. “Born from Invincible,” from Saatchi & Saatchi, showcases the brand’s 70-year truck history, from the Land Cruiser blasting through the African savanna to a 4Runner sparring with motorcycles in the dirt to quick Nascar trucks, or a 1960s Australian Troopy evading kangaroos on the outback.

The montage, directed by Antoine Bardou Jacquet, culminates with the global debut of the new Tundra.

Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which is creating a dedicated Team X to handle the work.

-Brandweek kicked off yesterday, and Zillow chief marketing officer Aimee Johnson joined Adweek’s commerce editor Lisa Lacy at Brandweek to discuss how the brand has leaned into genuine messaging.

-Also at Brandweek, Target CMO Cara Sylvester explained how the retailer managed to rack up significant growth during the pandemic through establishing a brand purpose and quality customer experience.

-Art company Meow Wolf partnered with Wieden+Kennedy to promote something billed as “a mind-altering train station for the multiverse.”

-Creative agency Anomaly has expanded the leadership team of its Berlin office, hiring creative director Azsa West as executive creative director and former Sitzfeld CMO Nadine MüllerEckel as the agency’s new head of strategy.

-Can’t get enough of the Little Lad who loves berries and cream Starburst? Adweek’s latest podcast discussed the resurgence of the odd character.

-Jones Soda is reviving one of its fan-favorite products, Turkey and Gravy (ick), just ahead of Thanksgiving.

-Yesterday was apparently National Pepperoni Pizza Day, and chain Marco’s Pizza celebrated “9/20” by highlighting its Old World Pepperoni as the ultimate treat to cure the late night munchies (making the not-so-subtle hint to those who might enjoy some legal cannabis). The restaurant worked with OKRP and its social partner Social Deviant to get the word out that people can order from the Marco’s app any time after 9 p.m., using the code GETCRISPY920, from now through October.

Marco’s bills its Pepperoni as the official munchy of 9/20.