Tuesday Stir

By Kyle O'Brien 

-More than a year ago, all Broadway theaters closed, putting 90,000 people out of work and curtailing the $13 billion economic impact Broadway has on New York City. But after a year of devastation, the lights are getting ready to illuminate again.

A campaign to bring people back to Broadway by Lucky Generals loads up archival footage and music from top shows from Gypsy and A Chorus Line to Hamilton and Springsteen on Broadway, and it’s voiced by Oprah Winfrey. Like Broadway itself, it’s showy and a bit over the top, but the clips from the stars should have people getting out their credit cards to get their tickets at website Thisisbroadway.org.

-Facebook’s longtime creative chief Mark D’Arcy is leaving the social media powerhouse.

-Captain Obvious is taking people on a tour of the new Resorts World Las Vegas for Hotels.com in a new campaign by Tombras.

-In the latest installment of Open Plan, IPG media agency UM U.K.’s chief executive Rachel Forde discusses the lessons of agile working, safety protocols and introducing a sustainability focus.

-Lone River Ranch Water, acquired six months ago by liquor giant Diageo, launches its first national advertising this week as the tequila-inspired hard-seltzer competitor has expanded its distribution to nearly every U.S. state.

-In a fantastical campaign by TBWA\Chiat\Day Los Angeles for DirecTV’s streaming service, Serena Williams officially becomes Wonder Woman, battling a shopping mall full of monsters with her weapon of choice—a tennis racquet.

Lil Nas X is getting the most out of the bloodvertising marketing schtick. His latest social video shows him at the top of a half pipe, decked out in skate gear with the Tony Hawk blood board. He states he’s going to do some tricks, then in some obvious bad editing, he drops into the pipe, looking suspiciously like Hawk. When he comes back up, he’s magically himself again.

-Angry Orchard hard cider company wants you to forget the pumpkin spice craze and realize that fall is really about apples. In time for harvest and Halloween season, the brand is re-introducing Angry Orchard Cinnful Apple Cider, featuring cinnamon notes for a spicy-sweet kick. The brand has taken to social media to announce the reissue.

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