Tuesday Stir

By Kyle O'Brien 

-To celebrate its 20th anniversary, rather than throw a big in-person blowout, Toronto agency john st. virtually recreated its office right down to the very last detail—including its distinctive 650-pound concrete reception bench and the staff’s favorite elevator-riding dog, Doug.

With large get-togethers still discouraged, the Minecraft build became the site of a virtual hang to mark the agency’s milestone anniversary—a virtual office party in Minecraft.


-Virgin Media O2 has named Simon Groves as its first director of brand and marketing.

Karen Gill, the co-founder of Everywoman, an organization that helps businesses close the gender pay gap, writes that the ad industry still has a long way to go to get to true diversity, equity and inclusion.

-Jif is using its sticky texture to bridge the divide between old and new school rap, as Ludacris finds a new sound after eating the stuff, with artist Gunna supporting the change.

-Irish indie rock band The Academic has not been able to perform in front of an audience since the pandemic began, but the group found a novel way to create a live experience for fans by working with BBDO New York and Google Slides.

Melissa Hobley, the global chief marketing officer for OKCupid, celebrates the app’s inclusion-minded functions in the latest CMO Moves podcast.

-Intimate apparel sometimes has a difficult time breaking through AI filters on social media, and companies talked with Adweek about how it slows down their marketing efforts.

-Visual communications platform Canva is now an official TikTok marketing partner and its Publish End Points tool is now available to TikTok creators, with an eye toward small and midsized businesses.

-The global “Everyone’s Original” campaign for Ben’s Original has been created by The&Partnership and features six real but diversely chosen households of people at their dinner tables enjoying their meals.

-Personal care brand Native has had enough of pumpkin spice madness, so it’s retiring its pumpkin spice latte deodorant scent this year.