-No funny videos leading today’s Stir. It is with a heavy heart that we announce that Adweek’s agencies editor, Larissa Faw, has died. Please take time to read her obituary and remember what a skilled and passionate journalist she was. We will miss her greatly.
-Uncommon Creative Studio has expanded its service offerings to include customer experience (CX) with the formation of a new division and it hired former chief executive officer and founding partner of Lida, Jonathan Goodman, as director.
-Ad creatives almost never wish for their campaign ideas to be unnecessary but that’s the case with a poster series drafted by TBWA\Chiat\Day New York, which was inspired by Tennessee’s Bill 1182, which would require signage on any bathroom that allows “use of restrooms by either biological sex.”
-A McDonald’s TV spot for the now-live Saweetie Meal illuminates the “Best Friend” artist’s eye for unique food combinations as she encourages McD’s customers to create some of their own.
-Oreo, with the help of Digitas U.K., is playing into nostalgia by turning its own packs into a tool for creating mixtapes.
-British influencer marketing agency SeenConnects is expanding its services into the U.S., having begun working with clients such as Lululemon and Panasonic.
-The Olympics are over, but there’s one city where everyone performs feats of strength and agility year-round with no international fanfare—New York, which has released a new social video.
-Swiss sportswear brand On has dropped “Untethered,” a visual essay about “the world’s fastest blind sprinter,” David Brown, according to Muse by Clio.