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-A national taste test recently declared Silk as the best-tasting original oatmilk, and now the brand is celebrating its new status as the “Greatest Oatmilk of All Time” in a G.O.A.T.-filled campaign featuring Gordon Ramsay, Alicia Silverstone and Gabi Butler.
In the social videos by Lightning Orchard, Ramsay is seen talking about how he is the G.O.A.T. of yelling in the kitchen and then promotes the G.O.A.T. oatmilk. Silverstone says she is the G.O.A.T. of ’90s fashion and Butler is the G.O.A.T. of cheerleading.
-Apple wants you to post pet portraits like a pro with its newest out-of-home campaign, continuing the “Shot on iPhone” ad series. The new campaign features a litany of stylishly outfitted pets captured by photographer Jason Nocito.
-Adweek explores how creative and media agencies are getting back together and joining forces after decades apart.
-S4 Capital has continued in its spree of mergers with a deal that will see it combined with Salesforce specialist Destined to expand its data and digital offer out of Asia-Pacific.
–MDC and Stagwell are finally officially merging. MDC Shareholders have voted to approve the previously announced merger between MDC Partners and Mark Penn’s other holding network Stagwell Group.
-Joan Creative, in its first work for Icelandic Provisions, shows people playing volleyball in front of an erupting volcano.
-We hear that IPG’s Mediabrands is going to shut all of its U.S. offices for a week at the end of August to help people properly take time off.