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-The Olympics are just around the corner and to celebrate team USA’s Track & Field Olympic Trials and the grand reopening of the team’s Hayward Field sports complex, creative production company Psyop created an engaging stop-motion animation.
The social media spot, “Hayward Magic,” begins during a hurdling competition at Hayward Stadium with a focus on one ace hurdler who just can’t stop hurdling. Once he leaves the stadium, he runs and jumps through varied scenery and through all four seasons before returning back to the stadium. The spot was directed by Victor Haegelin and released to inspire a new generation of Track & Field stars.
-Adweek explored why 49 agencies have dropped their DEI pledges.
–Jeff Bezos has officially stepped down as CEO of Amazon and Adweek examined the four industries that he changed forever.
-Adweek also reviewed what was perhaps the oddest and most uncomfortable ad to win gold at Cannes Lions—“Eternal Pregnancy,” by independent Brussels agency Mortierbrigade and directing duo Koen Mortier and Joe Vanhoutteghem.
-Speaking of Cannes, if you missed any of the winners, we’ve rounded them up into a tidy package for you.
–Massimo “Max” Morielli, Accenture Interactive’s European president, spoke to Adweek about his lengthy career with Accenture, the work his team has accomplished amid the pandemic and the changing nature of digital marketing.
-Social Media Week LA wrapped last week and one of those interviewed was multi-hyphenate Hannah Bronfman, who doled out advice for other social media influencers and the brands they work with.
-The American Advertising Federation (AAF) has launched a fundraising campaign in support of its Mosaic Center, which serves as a resource and advocate for diversity, equity and inclusion, to promote and advance multiculturalism within the advertising industry. It’s the first major initiative under the leadership of new board chair Tiffany R. Warren and vice chair Carter Murray and has a goal to raise $2 million by year-end 2022 to help fund these efforts.