-New York is back, according to the Mayor’s Office of New York. Agency SS+K and the Mayor’s office have launched “No Stopping New York” to celebrate the everyday people of the city and how they weathered the pandemic to come out stronger.
The Mayor’s office wanted a New York-based agency to develop a campaign that would help turn the page, rally the confidence of New Yorkers and make them excited once again about the future of the city and the role they could play in it. The work will be seen everywhere across the city in the coming months – from TV and digital advertising to OOH and will focus on key elements of New York life, from street life, to small businesses and restaurants, to advances in medicine and public health, to the schoolchildren who are the city’s future.
-The pandemic has had a profound impact on our collective mental health. That’s why GroupM media agency MediaCom introduced its Mental Health Ally program in the U.S. earlier this month, developed in collaboration with U.K.-based organization Mental Health at Work.
-After securing commitments to advance disability inclusion from the CEOs of 500 major corporations, global disability network The Valuable 500 is partnering with holding company Omnicom and P&G on a brand audit to help these companies drive innovation opportunities as part of the next phase of its campaign for disability inclusion.
-Sony Interactive Entertainment continues to bring a sense of epic adventure to its ads with its newest spot for its online game-enhancing subscription service PlayStation Plus.
-With its “Ghosted” campaign, Del Taco has decided to prod Taco Bell, poking fun at the larger chain for dropping the Mexican pizza that was once a fan favorite on its menu.
-Brands are slowly looking to the NSFW site OnlyFans to gain new fans and spin their products in a different light.
-Brewer PBR has expanded its cannabis-infused lineup of beverages and is touting more THC in its fizzy drinks.
-The Drum explores how much traction 3D ads in digital audio and podcasts, like those from Popchips and Starcom, will get.