Tuesday Stir

By Kyle O'Brien 

-Smashburger is torturing pickles in its latest campaign from Partners + Napier. “Pickles,” is a social video that shows a trio of unsuspecting pickle slices being lowered on to the chain’s new Scorchin’ Hot Crispy Chicken Sandwich. As the pickles hit the red hot chicken patty, they scream the cutest little screams, with a caption that states—for those watching on silent social feeds—“pickles screaming.” The spot was made in-house by the agency’s Gammut Productions.

-Automotive Voltron Stellantis, formed with the completed merger of FCA and PSA Group at the start of the year, consolidated global media buying and planning responsibilities with Publicis Media.

-After recently naming a new global CEO in Marianne Malina, CPB has added a new chief strategy officer, head of production and head of creative diversity, as well as other strategic hires and promotions.

-With all the added pressure on working mothers during the pandemic, Walmart thinks that Mother’s Day should be stretched out to a full month, with a campaign called “Mother’s May.”

-In the wake of the Navy awarding VMLY&R a huge government contract, Mike Kapetanovic explores how the competition is growing between agencies and consultancies for other large government contracts.

-In a bit of advertising nostalgia for Gen Xers, the Noid is back. The Domino’s Pizza nemesis, which terrorized the pizza delivery industry starting in 1986 by trying to destroy pies before they could reach their destinations in 30 minutes or less, returns in ads trying to thwart autonomous vehicles out on a pizza delivery.

TBWA\Chiat\Day New York is revamping its Young Bloods creative development program to support emerging diverse creatives.

-In the latest what the? news, a pair of prototype Nikes Kanye West wore during the Grammy Awards in 2008 has sold for $1.8 million in a private sale, according to NBC News.

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