KRYSTAL // CRAVE TV // 1X1 from Dagger on Vimeo.
-Fast food restaurant Krystal, in partnership with its AOR Dagger, is launching Crave TV for today’s “high” holy holiday of 4/20. Dagger’s creative team decided to make a whole 4/20 TV station, a 4 minute and 20 second long social video made up of smaller, more snackable videos stitched together and made to look like old-fashioned linear TV. It features absurdist comedy to video game clips, food and pop culture and other odds and ends. It all focuses on the brand’s 4/20 deal, which is $4 off any order of $20 or more. The full version will “air” across Krystal’s owned social channels today.
-Adweek uncovers what non-cannabis brands, from BarkBox to Denny’s, are doing to celebrate 4/20.
-Adweek talked with veteran GroupM leader Amanda Richman to discuss her transition from Wavemaker to Mindshare, the evolution of media agencies, GroupM’s commitment to data ethics and more.
-BBH New York has promoted Tom Callard to chief strategy officer. He joins recently hired president Amani Duncan and chief creative officer Rafael Rizuto as the agency’s leadership team.
-Adweek opinion contributor Shelly Palmer writes about how agencies can set up successful hybrid workforces in the face of a new work model.
-In the best outsourcing news of the day, The Many has enlisted Big Freedia to announce on social media that the agency is hiring.
-Agency Engine has launched a Game of Thrones social campaign for the 10th anniversary of the series. “You’ve Been Gameofthroneified” lets you send a selfie, which is then recast as a GoT character.
-In other 4/20 news, Digiday explores how the cannabis industry made changes and adapted due to the pandemic.
-Arnold delivered an ad for Progressive where nothing happens, except when it does.