-Zales Jewelers has gone to the dogs—specifically designer Vera Wang’s fluffy Pomeranian Lola—for an IGTV mini-series called “Furever Love.”
A trailer lays out the reality series as one of a dog looking for love and a big diamond. A cast of Instagram famous furry friends play suitors vying for Lola’s attention in hopes of being selected as Lola’s “paw-partner” in life. The first episode airs tonight at 7 p.m. ET on the jeweler’s Instagram page, and viewers can vote for their favorite pup. The series, created with independent agency Juliet, is designed to promote the fashion designer’s bridal collection with Zales.
-USA Today reports that Bed, Bath & Beyond is launching a private label sheets and towels brand, Nestwell, with a campaign, “Nestwell to Rest Well” featuring design tips and sleep advice. It’s one of 8 store brands announced by CEO Mark Tritton and comes shortly after the retailer named Muh-tay-zik Hof-fer as its lead brand agency.
-Despite people fleeing the office during the pandemic, Digiday reports that growing agencies are actually looking to expand their office footprints.
-Krispy Kreme explains why it’s giving out free doughnuts to those who have been vaccinated.
-Adweek’s new UK Bureau Chief Stephen Lepitak has found that Britain’s largest distance-learning institution, The Open University, has hired agency 23red to attract more students and employment partners.
-Condé Nast has hired Jackie Marks as chief financial officer. Marks was previously chief financial officer and head of strategy at Mercer. She replaces Mike Goss.
-An R-rated version of Chris Hemsworth’s ad for his Centr fitness app, by Moon Tide Agency, is pretty hilarious.
-The company that made one of the more intriguing billboards of all time is back above the roadways of North America. PinkCherry, makers of sexual pleasure products, along with agency The Local Collective, are teasing people during tax time by offering suggestive tips that seem like investment suggestions.
