Tuesday Stir

By Erik Oster 

-MullenLowe worked with home security client SimpliSafe on a holiday campaign centered around a Social Distancing Sweater which lights up when anyone comes within six feet in an attempt to deliver a humorous answer to some of the unique challenges of the 2020 holiday season (video above). Of course, even with masks and social distancing it’s probably safest to avoid traveling and large in-person family gatherings this year. We’d definitely wear this to the grocery store, though.

“Heading into the holiday season, it became clear that the typical stressors and logistics of the holidays were going to be exacerbated this year,” SimpliSafe creative director Wade Devers said in a statement. “We saw an opportunity to tap into these challenges and the pervasive sentiment of unease. As the experts on protection, albeit home protection, we wanted to give people a playful way to protect themselves during this year’s holiday celebrations. It’s really meant to bring some lightheartedness to a time that’s otherwise proven very stressful.”

-Heineken USA’s Dos Equis appointed Sid Lee as U.S. agency of record.


-Global media network m/SIX hired Belinda Smith as Americas CEO.

-VMLY&R promoted Allison Pierce and Mel Routhier to CCO roles. Pierce will become global CCO across the agency’s Intel team, while Routhier will be CCO of WPP’s Walgreens team.

-Disney awarded U.S. media buying and planning responsibilities for Hulu to Publicis Imagine, the dedicated unit Publicis created for Disney.

-A look at the more personal role taken by CMOs during the pandemic.

-Institute of Communication Agencies (ICA) evp, strategic operations consultant Leah Power objects to the timing of the global Coca-Cola review launch.