-Independent Denver agency Cactus wanted to something lighthearted and fun to close this crazy year, which marks the shop’s 30th anniversary. So the agency created a four-part series featuring founder Joe Conrad and CCO Norm Shearer based on the formula of Between Two Ferns with Zach Galifianakis called “Between Two Cacti” (video above).
-Mondelēz selected MediaMonks and Publicis Groupe as agency partners for its new content production model, following a review which a source with knowledge of the process claims included Accenture and WPP.
-BBH Singapore’s “It’s In Our Spirit” spot for Absolut utilizes animation to imagine the joy of post-pandemic reunions.
-Adweek mothership’s enterprising sports and travel reporter Ryan Barwick (a proud Delaware alum as well) broke down ESPN’s high-profile deepfake spot.
–How do brands stay culturally relevant? The Drum pondered that very topic.
–Tesla is worth half a trillion dollars now. We’re sure Elon Musk, now the second richest person in the world, will take the news with humility.
-Havas landed $300 million worth of global media for Douwe Egberts owner.
-Gut Buenos Aires and Noblex say they made “The Best Deal in History” by adding a Netflix button to the Noblex remote and partnering with the streaming service to promote the Noblex 4K Smart TV (video below).