Tuesday Stir

By Minda Smiley Comment

Ryan Reynolds is back again, this time shilling for Milestones restaurants in his home country of Canada. The actor’s very own Aviation Gin has been a signature part of the chain’s “Ryan Reynolds martini” since last year. Now, Reynolds and his spirits brand are helping Milestones promote its new “Happier Hour” menu via a series of spots. Check out one of them above, and the others here and here. Toronto-based agency Juliet created the campaign.

-The Drum tells us that Mother has “given birth” to a new independent agency.

-IPG’s executives will keep their pay reductions for the remainder of 2020, according to Campaign.

-Adweek recently spoke to Josh Loebner, director of strategy at Knoxville, Tenn.-based agency Designsensory, about why being blind hasn’t kept him from a career in advertising

-72andSunny has created a spot for Spotify Premium Family that celebrates “how music brings families together.”

-AlmapBBDO has named Brian Crotty as head of transformation at the São Paulo-based agency.

-Temptations and adam&eveDDB have created a horror movie for cats just in time for Halloween. Yes, there are cucumbers involved.