Tuesday Stir

By Minda Smiley 

Ryan Reynolds is back again, this time shilling for Milestones restaurants in his home country of Canada. The actor’s very own Aviation Gin has been a signature part of the chain’s “Ryan Reynolds martini” since last year. Now, Reynolds and his spirits brand are helping Milestones promote its new “Happier Hour” menu via a series of spots. Check out one of them above, and the others here and here. Toronto-based agency Juliet created the campaign.

-The Drum tells us that Mother has “given birth” to a new independent agency.

-IPG’s executives will keep their pay reductions for the remainder of 2020, according to Campaign.

-Adweek recently spoke to Josh Loebner, director of strategy at Knoxville, Tenn.-based agency Designsensory, about why being blind hasn’t kept him from a career in advertising

-72andSunny has created a spot for Spotify Premium Family that celebrates “how music brings families together.”

-AlmapBBDO has named Brian Crotty as head of transformation at the São Paulo-based agency.

-Temptations and adam&eveDDB have created a horror movie for cats just in time for Halloween. Yes, there are cucumbers involved.

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