-Advertising agency barrettSF has created a fall multimedia marketing campaign for Northern California healthcare provider Sutter Health that reinforces an understanding of what people have been going through during the pandemic.
The campaign centerpiece is a 30-second spot. “Mask” follows a man over the course of a day as he interacts with other people in person and through various devices while wearing facial protection. As different people ask about his day, he pauses, then offers a halfhearted affirmative answer. As the ad proceeds, a voiceover reminds: “We’re all wearing masks. Some of us, more than one.” It isn’t until day’s end that he’s able to remove this emotional mask and be honest. “Not great,” he finally answers.
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-Warner Chappell Music Publishing svp, sync and creative services Keith D’Arcy talks R.E.M., record collecting and music podcasts.
-WPP-owned agency Blue State is forming a union.