Tuesday Stir

By Kyle O'Brien 

-In honor of World Cocktail Day and the impending start of summer, Four Walls Irish American whiskey and its founders—Rob McElhenney, Glenn Howerton and Charlie Day—are raising their glasses with Four Walls and Ginger Ale in a new video promoting the Irish American whiskey brand’s summer drink of choice. “Cheers to Ginger Ale” finds the gang drinking the concoction early on a sunny day. The brand will also be featured in the current season of “Welcome to Wrexham.”

-NYFHealth Awards, which celebrate healthcare, wellness and pharma advertising, has revealed the distinguished recipients of the 2024 Special Industry Awards. Interpublic Group was honored with the title of Holding Company of the Year, while IPG Health retained its crown as Healthcare Network of the Year. Additionally, AREA 23, an IPG Health Company, again earned the esteemed title of Healthcare Agency of the Year for the second consecutive year. To view the entire gallery of award-winning healthcare and wellness/pharma campaigns visit here.

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-“So Many Dicks,” the wryly named campaign from e.l.f. Beauty, uncovers an unsettling truth to underscore the need for more diversity in seats of power.

-Opting for a minimalist route, beauty brand The Ordinary launched a global OOH campaign by agency Uncommon Creative Studio that lean into the science behind its products.

-Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats.

-Despite a “Latin Boom,” advertisers are still significantly under-investing in the Hispanic audience, writes Michael Roca, executive director of Omnicom Media Group’s cross-cultural center of excellence.

-The Ad Council has unveiled its newly formed Trade Association Advisory Committee. The new committee is comprised of executives from trade associations representing every sector of the media ecosystem. Founding companies and members of the Ad Council’s Trade Association Advisory Committee include members of the TVB, DPAA, ANA, RAB, OAAA, NAB, AAF, IBAA, NMA, IAB, 4A’s, NCTA and MMA. Beginning in June, the initiative will unite industries and significantly amplify the Ad Council’s “Love, Your Mind” campaign, extending the initiative’s mental health resources to those who need them. More information on the Ad Council’s Trade Association Advisory Committee and other committees can be found here.

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