Tuesday Stir

By Kyle O'Brien 

Needs Solar Beauty SPF 70 sunscreen packaging.

-It’s the dead of winter in the northern hemisphere, but in Brazil, it’s midsummer, so the sun is on everyone’s mind and skin. Even at home or in the office, solar rays cause damage to the skin, as does the blue light from electronic devices. But 70% of Brazilians do not use sunscreen on a daily basis. To raise awareness about the need for sunscreen use in enclosed environments, the Zmes agency has created a new product for Needs: The Indoor Protector. More than 20 influencers received what appeared to be Needs’ new release at their homes: Sunscreen for enclosed spaces. But after opening the package, beneath the label of the new sunscreen was the traditional Needs Solar Beauty SPF 70 sunscreen, reinforcing the brand’s commitment to high-quality skincare products regardless of the environment.

-People at agencies around the globe with their collective fingers on the pulse of creativity have let us in on their predictions for 2024.

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-This is the time of year that everyone weighs in on what they think the next year will have in store for us and unsurprisingly AI is on everyone’s minds.

-In the latest episode of Yeah, That’s Probably an Ad, the hosts ask how brands and media can make sure 2024 truly is the year of the girl.

-The Super Bowl will be the talk of ad conversations for the next month, so check out the latest efforts on Adweek’s Super Bowl Ad Tracker.

-In Adweek’s year-in-review TV coverage, 19 TV executives and ad sales insiders explained the TV and streaming topics that will dominate 2024.

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