Tuesday Stir

By Kyle O'Brien 

-Lots of agencies make Christmas-themed spots, but few acknowledge Thanksgiving. The folks at Cast Iron LA decided to not only pay thanks to the holiday, but do it as a deadpan satire, “What Marketing Managers Are Thankful For.” The inspiration for the came from real client pain points they would confide in the founders when they worked at big agencies. “We needed a foil, and many clients can relate to these scenarios. So, we decided to have some fun and script these out, but in a flat satire sort of way. How can we make the crappy things that frustrate clients into something to be thankful for? Tall order, but it was really fun figuring that out,” said J Barbush, co-founder of Cast Iron LA.

-While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s position in AI dominance.


-At the Web Summit, Qualcomm chief marketing officer Don McGuire and Code and Theory CEO Dan Gardner spoke with Adweek about introducing AI to the marketing organization.

-In this episode of Yeah, That’s Probably an Ad, the hosts are joined by first-time guests and the unsung heroes of the Adweek newsroom: the media team.

-Adweek talked with a batch of advertising professionals to find out what they are grateful for this Thanksgiving.

-The lifespan of a TV spot is relatively short, but some campaigns are so effective at capturing audience attention and encapsulating the brand’s spirit that they can run and run for years, like certain holiday ads.

-This year, Lexus’ annual “December to Remember” campaign goes beyond the iconic big red bow, focusing on the thoughtful moments at the heart of the holiday season. In the campaign, Lexus will feature two new commercials, “Overnight Lexus” and “Sled Dogs,” as well as a unique holiday-themed collaboration with TikTok content creator @sebastianjern and a digital activation on Sphere in Las Vegas featuring the all-new 2024 Lexus GX.