-The HoneyBaked Ham Company is launching its first new holiday TV ad in six years. “Every Bite is a Celebration” celebrates the way the holidays taste like HoneyBaked with a soundtrack of the Rodgers and Hammerstein song, “My Favorite Things.” The campaign by BBDO Atlanta celebrates how the brand is celebrating its longtime role in gathering people together to create special memories over the holidays. The campaign has both Thanksgiving and Christmas themes.
-Colle McVoy, Adweek’s U.S. Midsize Agency of the Year, has hired Ciro Sarmiento as its new chief creative officer.
–Darla Price, president of Ogilvy, New York, writes about creative bravery and going beyond awareness around social issues to make tangible change.
-Advertisers are investing more in TikTok Shop two months after the products launched widely in the U.S., despite mostly lackluster results.
-MilkPEP and its agency Gale have enlisted Queen Latifah to take on “dairy deniers” who have been bullying milk drinkers in a humorous new campaign.
-On the latest episode of Yeah, That’s Probably an Ad, the team is joined by the authors of the recently released MCU: The Reign of Marvel Studios, the unauthorized, behind-the-scenes look into the franchise.
-Earlier this year, The Marketing Arm (TMA) released findings from the Cultural Resource Score, a proprietary tool designed to measure a brand’s standing in culture and identify opportunities to drive up its customer share via actions in culture. The study found that brands with the highest cultural resonance scores grew 25% more than their competitors last year. Before it releases its next report, scheduled for the first half of 2024, TMA examined the CRS of a current high profile cultural phenomenon: Taylor Swift’s relationship with Kansas City Chiefs’ tight end Travis Kelce and the impact this has had on the Cultural Resonance Score of both Swift and the NFL and the impact has been understandably large. NFL resonance among women 25-35 has improved 15% while Swift’s resonance among men 35-45 has grown nearly 30%.