-If your day isn’t going as planned, no matter how hard you try to prepare for the unexpected, there will always be something that gets in the way. CoCo Fresh Tea & Juice company, a popular maker of boba milk tea in the Philippines, knows this and in a new campaign from agency Gigil Philippines gives a woman who isn’t having a great day a needed anger release. Every time something goes haywire for the woman, she takes her aggressions out on huge boba tea lid, stabbing it with abandon. Her cathartic motions are symbolic of the feeling people get when stabbing a straw into the lid of a CoCo Fresh boba tea, which is the way to access the tasty nectar.
-Adweek’s Agency of the Year winners have been announced. Check out the top shop in each category here.
-Virgin Voyages has awarded its $65 million global media business to Hearts & Science.
-Adweek looked at Maximum Effort’s stunt with State Farm and Taylor Swift with the NFL and how it moved the needle.
–Donald Glover stars in “Sound Is Power,” a Bose ad touting the company’s new QuietComfort Ultra Headphones and collection.
–Ivan Entchevitch, strategist and marketer who leads brand and comms at Arcadia, writes about what Apple’s recent campaign teaches us about the future of marketing sustainability.
–Kara Howard, senior vice president of marketing and customer experience at J. Jill, writes about what women over 40 want from brands.