-Boost Mobile and Highdive are “getting after it” with musician Toosii. The brand and agency enlisted the songwriter as one of the real stories of rising stars showing how drive and passion can turn dreams into reality. The campaign also features spots with artist and muralist JC Rivera and professional skateboarder Samarria Brevard. The campaign pays homage to Boost Mobile’s early 2000s “Where You At?” ad campaign, which featured up-and-coming famous artists of the time, but interprets it through the lens of today’s creator culture.
-Brainlabs plans to use the private equity firm’s investment to fuel international growth, particularly in markets across Europe, Asia Pacific and Latin America.
-Produce brand Green Giant has come out of advertising hibernation with its first national campaign in six years, from GYK Antler, using an internet-famous child who likes corn to launch a new tagline and product.
-Ahead of the release of Apple’s iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an AR game and sweepstakes.
-The fast-growing Mexican eatery Tacombi is providing a blueprint on how to blend generosity with capitalism.
-GenAI will permanently change the stock imagery landscape, writes Christopher Wlach, general counsel at Huge.
-White Claw has its sights set on making waves in the fashion space at New York Fashion Week 2023 by showing up in in an unexpected way. The brand introduced a first-of-its-kind exclusive bag in collaboration with fashion brand and design studio Tombogo—the Claw Bag. White Claw partnered with VCCP, Haworth and Edelman on a Highsnobiety and Tombogo partnership to create the bag, which debuted at New York Fashion Week.
The Claw Bag from White Claw debuted at the NY Fashion Show.