Tuesday Stir

By Kyle O'Brien 

-What if you could win the lottery not just once but every year for life? That’s what happens when players win the Florida Lottery’s Year for Life game. To promote the game, a new campaign from longtime agency of record, PPK, gets humorous mileage from very literal use of the word “literally,” taking place in a bowling alley. The campaign will also feature a live-streamed game show called “Literally, The Game Show,” which will explore the fun world of idioms, colloquialisms and figures of speech.

-Cotton Incorporated has confirmed that it is conducting a closed review of its creative advertising account.

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“We’ve had a solid almost 20-year relationship with adam&eveDDB (formerly DDB), and together we’ve produced successful work. At this time, we have a responsibility to our stakeholders to review the business,” said Kim Kitchings, senior vice president of consumer marketing for Cotton Incorporated in a statement.

Joanne Davis Consulting is supporting Cotton Incorporated for the agency review.

-Independent creative agency Spark has been named the brand strategy and creative agency of record for Brand USA, the international destination marketing organization for the United States, following a competitive RFP process.

-Adweek’s Chris Ariens talked with Quad CEO Joel Quadracci about the company’s transition from printer to marketing solutions company.

-This inspired ad for EasyJet from VCCP London pulls characters from famous artworks, like the Mona Lisa and the Girl With the Pearl Earring.

-Ogilvy was honored as the most-awarded agency at the Influencer Marketing Awards for the fifth consecutive year. Ogilvy’s Influence team took home a total of 23 awards last night including 10 Gold, 6 Silver, and 7 Bronze for campaigns spanning a range of clients including Dove, Coca-Cola, KFC, Mumbai Indians, ERA Woman Corp, MSD, Cruces x Rosas, Magalu, Citizens Bank and Samsung.

-Omnicom Health Group (OHG) has rebranded. The changes, which coincide with CEO Matt McNally’s first anniversary at the helm, include a new logo and design elements, and a new brand narrative that clarifies the complexity of the network’s portfolio for both clients and employees. OHG has not had a deliberate and creative brand until now.

-Agency 50,000feet has transformed Chicago executive search and talent strategy firm Baker Montgomery’s brand, with a new wordmark and refreshed visual identity system.

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