Tuesday Stir

By Kyle O'Brien 

 

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A post shared by KRAFT Mayo (@realkraftmayo)

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-Kraft Real Mayo is bringing mayonnaise fantasies to life in the first-ever Mayoverse, a digital space that celebrates peoples’ passionate love of mayonnaise. Inspired by real fans’ desires from Reddit and Twitter, the brand, in partnership with Nexus Studios, built an immersive experience celebrating the wildest of fantasies, including four bespoke rooms, each letting visitors immerse themselves in someone’s mayo fantasy and document their stay. The condiment-filled world was dreamed up by Wieden + Kennedy with paid support from P57, social from The Kitchen and PR from Zeno Group. The Mayoverse comes after the idea was first introduced to fans through engagement, awareness and large-scale out-of-home placements in Chicago and New York.

-Heritage family steakhouse Sizzler has chosen Mischief @ No Fixed Address as its creative agency, and the first effort features Jodie Sweetin recalling her first acting job—an ad for Sizzler when she was a kid.

-Nike is celebrating soccer heroes past and present ahead of the 2023 Fifa Women’s World Cup with “What the Football” from W+K.

-A cannabis company is ironically “thanking” former president Richard Nixon for his legislation that outlawed weed.

-Entertainment reporter and author Tara Bennet joins the Adweek podcast duo to discuss how San Diego Comic-Con has evolved in the 20 years she’s been attending.

-Adobe and multimedia platform Just Women’s Sports are bringing the 2023 FIFA Women’s World Cup stateside.

-The nonprofit Center for Intimacy Justice filed a complaint with the FTC against Meta, accusing the social giant of systemically rejecting advertisements and information from women’s sexual health brands.

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