-On this day of love, Canadian pizza chain Pizza Pizza is showing love to singles. While other restaurants are spending Valentine’s Day celebrating couples, Pizza Pizza is launching its new “Singles for Singles” program, offering a free single slice of cheese or pepperoni pizza to any guest who identifies as single. To top it off, Pizza Pizza is also going single by changing their name to “Pizza” for one day only. The program, developed by agency partner Zulu Alpha Kilo, is speaks to the brand’s platform “Everyone Deserves Pizza.”
–Rihanna scored big with her beauty brand Fenty Beauty at the Super Bowl, which may have been the biggest marketing success story of the game.
-According to the USA Today Ad Meter, the most popular ad of the Big Game was from pet food specialist The Farmer’s Dog.
-Brands see that the Super Bowl isn’t just about one flashy in-game spot that hopefully gets loved by all. It’s about extending the campaign, integrating social and activations and getting the most bang for the bucks.
-Alaska Airlines has embarked on its journey with VaynerMedia and Adweek explored the collaboration.
-In the latest episode of CMO Moves, three sustainability trailblazers discuss their efforts with Adweek to bring awareness to The Future Is Mainstream Green action plan.
-The Super Bowl in Arizona is over and now the action for Super Bowl 58 moves through the desert and one state over to Las Vegas, Nevada. At a recent press conference, Phoenix officially handed off the ball to the Las Vegas Super Bowl Host Committee. In fact, that ball was really big. The “Super Ball” is 13’ x 8’ and weighs close to 1,200 pounds. The ball is symbolic of the excitement for the first-ever Super Bowl in Las Vegas, and features the official logos of Super Bowl LVIII and the Las Vegas Host Committee. Agency Grey supported the effort on the Ball, while R&R Partners worked with the destination and the Las Vegas Super Bowl Host Committee.
The #VegasSuperBall means the @lvsuperbowlhc is officially on the clock! How many Goodells do you think could fit inside? 🤔 pic.twitter.com/hr1JsAq2nf
— Vegas (@Vegas) February 13, 2023