Tuesday Stir

By Kyle O'Brien 

-Archer Troy, an independent agency in Mexico, created a unique promotion for Call of Duty: Modern Warfare II. The agency worked with the brand—including with its Latin American team as well as Activision Blizzard CMO Fernando Machado—and Mexican musical group Banda MS to create a corrido, a traditional Mexican ballad. The music video is full of easter eggs that refer to the new game, its maps, new characters and clues that gamers will decipher.

-While you were enjoying your holiday break, Adweek pulled together some year-end stories, including a look at some of the biggest branding bloopers and blunders of 2022.


-The last Marketing Morsels of 2022 featured plenty of tasty fun, including flaming Yeezy sneakers and Danny Trejo calling out fake meds.

-Take a spin through Adweek’s 22 most popular stories of 2022.

-While fewer accounts changed hands in 2022 compared to 2021, there were a number of significant moves, including from brands Audi, AB InBev and KFC.

-Sports betting companies are trying to get more women sports fans to wager their dollars on games and matches.

-If you missed Adweek’s top ads of 2022, our talented team pulled together a mashup video of the top 30.