Tuesday Stir

By Kyle O'Brien 

-Looking to give Mainers a little extra luck this holiday season, the Maine Lottery Reindeer Run campaign introduces three new instant win games and the new Reindeer Run Second Chance promotion. In the spot by Fuseideas, a man meets his girlfriend’s family for the first time at the holidays and makes a big faux pas thinking he’s entered an ugly sweater party. He has not, and learns that the uncomfortable way.

-Adweek has rounded up the best, weirdest and most charitable agency holiday greetings, with many utilizing artificial intelligence.

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-Retail media’s technical sophistication has not grown in tandem with retail growth, with different retailers and adtech partners reporting different kinds of metrics, making comparison difficult.

-Wendy’s has ambitious growth plans in the U.K. with new spaces in Liverpool and Greater Manchester.

-In this week’s episode of Yeah, That’s Probably an Ad, the Adweek creative crew discusses the best ads of the year and the future of creativity.

-Xbox has teamed with 215 McCann and comedian Jimmy O. Yang for its “Nowstalgia” campaign.

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