Club Colombia Dorada helps raise awareness about Amazon reforestation.
-Inspired by the art of Don Abel Rodríguez and made with Colombian barley, Colombian beer Club Colombia has partnered with ad agency Buentipo Anchor to create a limited-edition design for its most prominent brand Dorada that honors Colombia’s culture and raises awareness about Amazon reforestation. The “Una Historia Nonuya” campaign for the Anheuser-Busch InBev brand were crafted by Rodríguez and tell his story as the last native speaker of the Nonuyan Language, a native population from the Colombian Amazon. During his youth, Don Abel was selected by his people to become “The namer of plants.” A percentage of proceeds from the sale of the artfully decorated six-packs sold online and at select retailers goes toward funding Amazon reforestation.
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