-Meat purveyor Smithfield has enlisted creative agency The Escape Pod to launch its 2022 holiday campaign. The campaign pits ham versus turkey on Thanksgiving—and all holiday dinners across America. The Smithfield holiday hams are positioned to be a better tasting and easier to prepare meal than traditional turkey. Several spots are called “Anti-turkey” and ask questions about turkey’s supposed goodness, when really people are drowning it in gravy and taking days to thaw the bird. A Smithfield spiral cut ham is seen as a better alternative. In another series, a man rips open coolers full of Smithfield meats with childlike glee.
-To celebrate how soccer can unify players and fans around the world, Adidas has released the latest part of its ongoing “Impossible is Nothing” campaign ahead of the World Cup.
-To give travelers some relaxation this traveling season, Corona collaborated with David Bogotá to launch its latest activation, “Corona Gate.”
-To motivate members of the USMNT before the World Cup, a series of mysterious and inspirational messages seemingly written by Ted Lasso, have been popping up on billboards across their hometowns.
-Agencies are being more selective with the RFPs they respond to due to ongoing talent issues, leaving brands with fewer options.
-Search-first creative agency Rise at Seven has restructured its leadership team following a full management buyout conducted by co-founder Carrie Rose.
-A new campaign for Wholly Veggie with the saucy tagline, “Haha you just ate vegetables,” adds a hard-driving heavy metal soundtrack.