-The United States Marine Corps (USMC), in partnership with Wunderman Thompson Atlanta, launched its newest recruitment campaign aimed at getting Gen Z interested. “Shifting Threats” states that against ever-evolving threats, the U.S.’s greatest asset is the adaptable skillset of Marines who fight and win. It communicates the need for a Gen Z audience to become a part of this fight by joining the Marines to adapt and overcome a myriad of threats to allow the American people to build a better future together. The spot was directed by Murray Butler from Framestone Pictures and shot by Jeff Cronenweth.
-Pop star Katy Perry sings about the joys of takeout in delivery business JustEatTakeaway.com’s jingle, and the company looks to take over the food delivery world.
-Perry is also the first celebrity in a Lego campaign, and the brand has also given a group of children some creative control of its holiday campaign.
-The United Talent Agency (UTA) has expanded its brand entertainment service into EMEA with the hiring of Sam Glynne.
-Social logins, the options people have to log in to a website with credentials from their social platforms, are increasingly falling out of favor among publishers.
-In the latest episode of Let’s Talk About Brand, Saul Colt, founder and creative director at The Idea Integration Company explains how to get people talking.
-Amazon Studios has named Warner Bros. veteran Sue Kroll as its new chief, reporting directly to head of Amazon Studios, Jennifer Salke.