Tuesday Stir

By Kyle O'Brien 

-Advance Auto Parts has found its number one fan in a character called “Ed Vance.” In a new campaign by The Marketing Arm, the aptly named Vance becomes a guide for those looking to buy auto supplies at the retailer. Ed Vance—Eduardo Vance for the Spanish-speaking spots—is an everyman who is able to tell short stories about being a car enthusiast. The arrival of Ed Vance comes as Advance celebrates its 90th “Advanceiversary.”

-Hanesbrands’ global media business is up for review. Publicis Media’s Spark Foundry is the incumbent, but the agency declined to say if it’s defending the business.


-Yeah, That’s Probably an Ad has a new co-host in Adweek community editor Luz Corona—and she discusses the latest Women Trailblazers issue with Leslie Blount and Shannon Miller.

-Heinz has fried up an effective tool for those with condiment cravings: Spoon Friez.

-United Airlines has partnered with the PGA Tour for a campaign, which aims to break down a rather prevalent barrier for golf teams at Historically Black Colleges and Universities (HBCU): airfare.

-Disney closed its strongest upfront ever, reporting $9 billion in advertiser commitments from every major holding company.

-A heatwave is sweeping the U.K. and Europe and The Drum talked with agencies about what they are doing to beat the heat.