Tuesday Stir

By Kyle O'Brien 

-Constant Contact worked with Arts & Letters Creative on a new campaign, the first since Laura Goldberg took the helm as CMO at the brand. The spots, directed by David Shafei of World War Seven, introduce the new brand platform, “Serious Business Relationships.” This fully integrated campaign portrays business owners and their customers as if they were in serious personal relationships with one another—featuring a landscape architect, plumber and a woman who really likes flank steak. The campaign includes TV, radio digital, social and OOH.

-Christina Garnett, senior marketing manager for offline community and advocacy at HubSpot, writes about how Victoria’s Secret misses the mark on inclusion.

-At Cannes Lions in June, Greg Hahn and Gary Vaynerchuk sat down with Adweek international editor David Griner to explore and unpack the different avenues in which they implement and view creative work.

-It’s all change at the top for two of the U.K’s biggest financial brands, with CMO departures at Nationwide building society and Barclays bank.

-A group of independent agencies in Ukraine has a message for the international creative community: cooperate with us, lest we become competitors.

-Guinness has released a new campaign to celebrate the British summer—and the desire to chase what little sun emanates across the U.K. and Ireland

Patrick Stewart delivers a very moving speech in an ad for Yorkshire Tea.

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