Tuesday Stir

By Kyle O'Brien 

-Sesame Workshop continues its collaboration with the Ad Council and the Covid-19 Vaccine Education Initiative for a new PSA today featuring Elmo and his dad Louie. The PSA, produced in partnership with the Centers for Disease Control and Prevention (CDC) and American Academy of Pediatrics (AAP), encourages parents and caregivers to get informed about the COVID-19 vaccines. The new PSA is the latest in a series of spots featuring the Sesame Street Muppets, first geared towards adult vaccinations and most recently for children ages five and up.

Featuring Elmo, the new spot shows the 3½ -year-old Muppet just after receiving his Covid-19 vaccine alongside his dad Louie, who shares that he had a lot of questions about the vaccines and spoke with a pediatrician. Louie reminds parents that it’s okay to have questions and encourages viewers to talk to a pediatrician or healthcare provider for the latest facts about the vaccines, which are proven to reduce the chances of serious illness and hospitalization from Covid-19. Viewers are then encouraged to talk with their pediatrician and visit GetVaccineAnswers.org for the latest information on the Covid-19 vaccines.


-Adweek reached out to the holding companies to understand how employees who live in impacted states could exercise benefits for abortion care while protecting their privacy.

Christina Garnett, the senior marketing manager for offline community and advocacy at HubSpot, explained what she got out of Cannes this year.

-PLNT Burger is trying to get more people interested in plant-based burgers.

Norel Mancuso, CEO of Social House, Inc. writes about how CEOs have a growing influence on culture and therefore have a growing responsibility to pave a path forward for future leaders, including LGBTQ+ issues.

-Digital health care provider Favor launched an OOH campaign in hopes of reaching the people who will be most affected by the recent ruling against abortion rights.