– Terri & Sandy created this 30-second “What’s for Dinner” spot for BJ’s Wholesale Club examining the realities of families cooking at home during the pandemic (video above).
Directed by Todd Selby, the ad features Selby and his family and promotes BJ’s family-size packs, online ordering, in-club pickup and delivery.
“What’s for Dinner” launches today and will run on broadcast across key markets for the brand, as well as in 30- and 15-second versions on social and digital. The campaign will also include banners and additional social content on Facebook and Instagram.
“Being at home means spending more time with family, especially in the kitchen and around the dining table,” BJ’s Wholesale Club vp, brand marketing Donna Noa said in a statement. “Our family-size packs are an affordable solution to keep families and refrigerators full, and our pick-up in club and grocery delivery make it more convenient to shop at BJ’s.”
“We are making more meals at home than ever before. That comes with laughter, chaos, gourmet masterpieces and culinary disasters. It’s an experience we can relate to and a fatigue that we are sharing,” added Terri & Sandy group account director Drew Halpern. “We partnered with BJ’s to tap into this insight, showcasing the imperfections consumers are embracing and the humor we all need.”
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