-Nom Nom, the dog food brand Mars bought earlier this year, has released a new campaign, “Delicious Science,” to show how the food is both nutritious and tasty for pups. The TV spots, which were produced with brand agency Bullish, have launched on streaming services and on networks, with OOH placements in New York and San Francisco.
-Agencies are going to have to concentrate on sustainability to survive in the modern advertising world.
-Baskin-Robbins is updating its logo with a new simplified font and design and many on social media aren’t happy with the results.
-Creative agency 180 Amsterdam has named Eva Rausch and Barbara Bijlard as joint managing directors, stepping up from joint heads of account management.
-PR can help promote new work, but if a brand doesn’t allow PR, it can negatively affect agencies, writes Jeff Sweat, founder of Sweat + Co.
-The value of “different” thinkers—the “crazy ones,” as Apple called them back in the ’90s—has never been greater, writes Rania Robinson, CEO and partner of creative agency Quiet Storm.
-Challenger brand Ladder carved out its own marketing niche by focusing on creating life insurance so good, “they’re gonna want you dead” and the company is back with a new ad with some bite.
-The latest Adnatomy digs into Kia’s Robo Dog Super Bowl ad.