Tuesday Stir

By Erik Oster 

-Zambezi’s first campaign for Traeger Grills, “Welcome to the Traegerhood,” was (Chris Traeger voice) literally created in response to the pandemic. The effort shows families navigating life with social distancing while grilling up great food and is centered around the message, “You don’t have to go out for great food; you just have to go outside.”

The digital campaign will include 36 unique video assets which will continue to roll out on social media channels, Amazon, Verizon Media Group, YouTube and other digital platforms.

“In the current environment we’re seeing a lot of brands reminding consumers about Covid in somewhat somber tones,” Traeger Grills CMO Todd Smith said in a statement. “We saw an opportunity to do something different—to connect with our community, celebrate food and highlight how Traeger plays a meaningful role in family rituals.”


-Clorox consolidated its media buying and planning account with OMD, expanding a long-term relationship.

-Proximo Spirits named Mekanism as AOR for Jose Cuervo. Mekanism’s first work for the brand is a “#CincoToGo” campaign launched on April 28.

-Here’s what brands are doing to celebrate Cinco de Mayo at home.

-The coronavirus pandemic has worsened ad-tech’s identity crisis.

-NBCUniversal is restructuring to combine TV and streaming operations.

-Verizon Media CEO Guru Gowrappan insists the ad market is not going anywhere.