-Cricket Wireless is utilizing monster trucks, Instagrammable pups and a retro jingle to excite customers about its deals this season. Working with creative agency Argonaut, Cricket developed three new TV spots that spotlight 5G, new phone deals and its $60 unlimited plan.
With nationwide 5G now offered on all Cricket plans, the brand uses a monster truck launching off a ramp in its first spot—representing the service’s power—with Cricket character Chip and a friend in the front seat.
-Adweek talked with Martin Agency CEO Kristen Cavallo about her public calling out of Coinbase on Twitter over its QR code Super Bowl comments.
-Norwegian supermarket chain Coop is set to be exposed by a conspiracy theorist named Rob in a campaign from creative agency Anti.
-Some websites still offer only “male” or “female” options, and in response, telecommunications business Spark and agency Colenso BBDO have developed a piece of code to help users overcome the feeling of exclusion from such limited fields.
-Breeze Airways debuted as the “Seriously Nice” airline roughly nine months ago—and Adweek talked with the challenger brand about its travel plans.
-Speaking of challenger brands, Adweek’s Challenger Brands event kicks off today with plenty of insight and a bit of trivia fun as well.
-Havas Media Group has promoted Greg James to global chief transformation officer.
-The U.K. sector of Engine Group is set to be sold to communications group Next15.