Tuesday Odds and Ends

By Erik Oster 

-Verizon’s in-house shop launched this “Never Far” spot saluting veterans for July 4th (video above).

-IPG is acquiring data marketing company Acxiom.

-Dailey launched a campaign supporting diversity by answering the question “What Have Minorities Done for America, Anyway?”

Martin Sorrell‘s S4 Capital is reportedly in a bidding war with WPP for production company MediaMonks.

-LBB’s Laura Swinton asks, “Has Sorrell Opened the Floodgates on a Production Spending Spree?”

-Agencies are acting like advisers for clients worried about Amazon.

-Avon appointed The&Partnership’s Alltogethernow as its global corporate digital agency.