-Verizon’s in-house shop launched this “Never Far” spot saluting veterans for July 4th (video above).
-IPG is acquiring data marketing company Acxiom.
-Dailey launched a campaign supporting diversity by answering the question “What Have Minorities Done for America, Anyway?”
–Martin Sorrell‘s S4 Capital is reportedly in a bidding war with WPP for production company MediaMonks.
-LBB’s Laura Swinton asks, “Has Sorrell Opened the Floodgates on a Production Spending Spree?”
-Agencies are acting like advisers for clients worried about Amazon.
-Avon appointed The&Partnership’s Alltogethernow as its global corporate digital agency.