-London agency Above + Beyond and mobile tech client OnePlus have stumbled upon a novel idea: Crowdsourcing! Via the comments on YouTube videos!
-BBDO won Dunkin’ Donuts. And Arc Worldwide got the in-store part.
-Did Martin Sorrell really kill all the creativity in advertising?
-WSJ’s Paul J. Davies argues that WPP is better off without the “classic, if very long-lived, version of the expansionist CEO.”
-Y&R hired Yusuf Chuku as its new chief strategy officer for North America.
-Everyone agrees there should be fewer ads on TV. But getting to that point is gonna be difficult.
-Netflix plans to spend more of the shitload of money it made last quarter on marketing. We look forward to creative agencies getting no credit for their project work!
-Chicago-based agency TimeZoneOne is expanding to Canada. Toronto, specifically.
-WPP’s Fitch named Alsdair Lennox as ECD in North America. He’d previously held the same role in EMEA.
-Durable Goods signed comedy director Greg Bray. Here’s his reel.