Tuesday Odds and Ends

By Erik Oster 

-BBH New York launched this “Claws” spot promoting PlayStation VR and The Elder Scrolls V: Skyrim VR (video above).

-McDonald’s consolidated its customer relationship management marketing business with Omnicom’s RAPP, following a review.

-Carat USA appointed Angela Steele as chief strategy officer.

-Friends and coworkers pay tribute to longtime Saatchi & Saatchi New York copywriter and creative director Doug Pippin, who passed away last month at the age of 66.

-Digital agency DEG acquired digital commerce consultancy Moku Collective.

-Dallas-based agency MasonBaronet hired Kristin Baxter as creative director.

-Rocket Film added director/photographer Ben Fink to its roster.