–Madras Brand Solutions launched a 30-second spot promoting the Shark IONFlex freestanding, cordless vacuum (video above). Co-CCO Bill Davaris explains that Madras “made the demo the hero so it’s part of the brand personality.”
-Dick’s Sporting Goods selected VML as agency of record for its new athletic apparel brand, Second Skin, following a review.
–WPP’s position with The Weinstein Company “depends on the constitution of the board” following the resignation of one-third of the company’s directors in the wake of myriad sexual harassment allegations against Harvey Weinstein.
-Accenture hired OMD EMEA president Nikki Mendonça as president of intelligent marketing operations, a global role.
-Pittsburgh agency Gatesman was named agency of record for global office brand Fellowes, moved its headquarters from Southside to Four Gateway Center.
-CHI&Partners partner and CEO Sarah Golding explains “What I’ve learned about AI, VR and the future of the ad industry.”