-Mentos is still kind of the Freshmaker in this new, long spot from BBH London.
-Free the Bid appears to be working: Twitter, Levi’s and LinkedIn are now on board along with a bunch of new agencies.
-Chicago consumer experience agency Rightpoint hired four new executives: group creative director Michael Tiedemann; senior director of cloud and enterprise applications Rich Wood; senior director and commerce practice lead Thomas John; and VP of digital experience solutions practice Brian Browning.
-Event design company Samantha Sackler Productions rebranded as THE FIRM and hired longtime TBWA\Chiat\Day executive director of marketing Karin Schaer as its first CMO.
-Former copywriter and documentary filmmaker Eric Proulx launched a new production company called Fighting Monk.
-OOH agency Rogue Media hired former Kinetic global CEO Steve Ridley as chief partnership officer.
-Content studio BODEGA (no, not that one) added Canadian animators IAMSTATIC to its roster. Check out their reel here.