Tuesday Odds and Ends

By Patrick Coffee 

-Droga5’s influencer-driven debut campaign for Cover Girl is … how do we say this … PR disguised as advertising. Sorry guys, it’s true.

-Liberty Mutual issued an RFP for new creative work. Its relationship with Havas will not be affected.

-Brooklyn content agency Mustache launched a “creative web platform” called What’s That Noise, which kind of seems like a place to submit your best Vimeo links for zero dollars.

-Marijuana marketing is here. But most of it is about content, like this effort for LeafLine Labs by Minnesota agency Haberman.

-Speaking of medication, it wasn’t enough for AB InBev to buy up a bunch of craft beer brands, so now they’re investing in blogs that cover the industry. Sneaky!

-The Boston offices of MARC USA hired former Havas EVP, group account director Dave Buklarewicz as EVP, executive media director.

Eric Hunter, former VP of Huge and veteran of McCann and Ogilvy, joined Russell Research for the second time as its VP of corporate strategy.

-Editorial and post-production house Final Cut hired Jim Helton, best known for his work on movies like Blue Valentine, as a commercial editor.

-L.A. branded content studio HOUND signed director Kevin Bray, who has worked on classic music videos for J.Lo, Whitney Houston and Biz Markie.