Tuesday Odds and Ends

By Erik Oster 

-BETC Shopper launched “Life’s Adventure” for Leroy Merlin (video above).

KFC executive Jason Marker will replace Andrew Puzder as CEO of Hardee’s and Carl’s Jr. parent company CKE Restaurants in April. 

-Water brand Essentia appointed independent agency Periscope as its first creative agency of record.

-DigitasLBi head of brand and content Stuart Aitken explains “why there’s something wrong with the web.”

-Minneapolis-based Martin Williams Advertising promoted Swapna Desai to senior vice president, director of business strategy and Marty Enerson to senior vice president, director of operations.

-Adweek examines “How the Ad Council Turned the PSA Into a Powerful Engine for Social Change.”

-A recent report by eMarketer estimated that native ad spending will increase 36.2% to reach a total of $22.09 billion